With the increasing attention to gut health, probiotics have shown tremendous market potential. According to research data from Global Information, the global probiotic market is projected to grow at a compound annual growth rate of 10% from 2019 to 2024, reaching a scale of $76.85 billion (approximately 514.1 billion RMB). The relatively mature probiotic market has led to a fixed mindset that 'consuming live and sufficient quantities of probiotics is necessary to produce health benefits.'
However, new scientific evidence suggests that the health benefits of probiotics may not necessarily be directly related to live bacteria, but rather to the metabolites of live bacteria.Metabolitesorbacterial componentsare the true drivers of health promotion. Therefore, scientists have gradually noticed that the health functions of probiotics are based on their bacterial bodies, metabolites, or lysis products, which have been officially named 'postbiotics' by the International Probiotics Organization.Postbiotics. Currently, there is a rising trend both domestically and internationally focusing on postbiotics research.
At present, internationally, postbiotics are diversifying and innovating microbial products, no longer limited to traditional probiotic forms such as capsules, tablets, and powder packets. Postbiotics have already been applied in fields such as shelf-stable dairy products, beverages, and baked goods, achieving the goal of generalizing health foods. The international food journal 'Trends in Food Science & Technology' points out that the emergence of postbiotics will lead the global health industry into the next stage of industrial innovation.
Unrestricted by live bacteria, the new star in the raw materials field—postbiotics
Research indicates that compared to probiotic raw materials, postbiotic raw materials have more advantages. Postbiotics have good absorption, metabolism, and distribution in the body. Using postbiotics not only provides similar probiotic benefits but also avoids issues such as low bioavailability, unstable effects, and easy transmission of antibiotic resistance genes associated with live bacteria, making it a new research direction in the field of probiotics and a potential star in the food raw materials industry.
People are highly interested in postbiotics due to their inherent stability during processing and storage. Maintaining the stability of live microorganisms is a technical challenge, as many probiotics are sensitive to oxygen levels and temperature. However, postbiotics, which have been specially treated to preserve their unique active factors, exhibit heat resistance, acid resistance, and durability, making it easier to produce products with a longer shelf life.
Postbiotics are less restricted and can be widely applied in various products: juices, beverages, dairy products, candies, milk powder, cereals, and other processed foods.
Being unrestricted by live bacteria is an advantage in developing postbiotics. Postbiotics can be quickly absorbed by the human body and are resistant to heat, acid, long-term storage, and processing, with their activity not affected by external environmental changes.
Postbiotic products only require regular transportation, eliminating the need for cold chain logistics, thus reducing transportation costs and increasing profits.
Widespread application of postbiotics domestically and internationally
With increasing academic attention on postbiotics, they have now become a new trend in food.
Driven by the rising health awareness among residents and the increasing demand for health foods, major food companies worldwide are committed to the research and development of postbiotic-related products. Especially in developed regions such as Japan, North America, and Europe, the postbiotic industry chain is beginning to take shape, and the commercialization process is continuously advancing.
Postbiotics have been applied in fields such as general foods, health foods, special medical purpose formula foods, and infant foods.
In terms of general foods, postbiotics have been widely applied, not only in common dairy products but also in seasonings, snacks, etc. In the area of nutritional health, postbiotic ingredients have been used to manufacture health foods, dietary supplements, and special medical purpose formula foods. In infant foods, many milk powders have already added postbiotic ingredients. As research on postbiotics continues to deepen, they are gradually being introduced into more fields.
Chuangyuan Biotechnology [IOBPRO® Postbiotics]
Empowering innovation in 'health foods'
With the rapid development of postbiotic research both domestically and internationally, related products are beginning to increase in the market, but it is inevitable that there will be a mix of quality. Conducting thorough product research, paying attention to the fermentation strains included, confirming whether the strains have clear sources, whether they are safe and reliable, whether there are relevant functional tests, and the safety of the products is very important.
In the face of an incomplete domestic postbiotic market and regulatory standards, as well as consumers' need to improve their understanding of postbiotics, Chuangyuan Biotechnology is dedicated to providing you with professional postbiotic selection services! Since 1993, Chuangyuan Biotechnology has been involved in the technical research of core probiotic strains and segmented solid-state fermentation. With nearly 30 years of experience in postbiotic fermentation technology research and development, it now possesses various research and production experiences related to postbiotic products and multiple ODM cooperation solutions.
Chuangyuan Biotechnology's postbiotic fermentation technology applies'multi-strain probiotic segmented solid-state fermentation technology', which has reached international standards. Chuangyuan Biotechnology'sIOBPRO® probiotic segmented solid-state fermented postbiotic powdercan achieve:
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Suitable for factories without fermentation processes
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Suitable for products with health claims
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Suitable for products requiring authentic fermented flavors
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Suitable for products with probiotic claims
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Suitable for products aimed at modifying the undesirable taste and flavor of other raw materials
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Ultimately enhancing the value of product innovation and development.
IOBPRO® segmented solid-state fermented postbiotic powder
—more suitable postbiotics for the Chinese market.
IOBPRO® postbiotic powder produced through segmented solid-state fermentation of probiotics is a key product crafted by Chuangyuan Biotechnology. This product line selects high-quality medicinal and edible plant-based raw materials from their origin, applying various internationally advanced segmented solid-state fermentation technologies based on the characteristics of different plant bases. It isolates and selects excellent probiotics more suitable for the Chinese constitution from natural environments such as healthy human intestines and traditional Chinese fermented foods. The probiotics are introduced into the plant-based fermentation substrate at different times according to the characteristics of the strains, simulating the solid-state fermentation process of intestinal flora. The final product is a new type of composite micro-ecological preparation containing probiotics, prebiotics, and postbiotics. It can be used in functional foods, beverages, candies, bread, gel jellies, and other healthy leisure foods, helping food companies to embark on a new track of healthy products.
Advantages of Solid-State Fermentation Technology
Solid-state fermentation involves drying the fermentation raw materials together to produce finished products, allowing for direct fermentation to enrich and extract active components. It breaks through the barriers of cell walls, reducing large molecular plant active components into smaller molecules, producing more postbiotics and probiotic metabolites, such as organic acids, B vitamins, extracellular polysaccharides, etc. This process enriches various probiotics and postbiotics in the final product, resulting in high biological activity, good stability, and functionality, making it easy to store and transport, and producing products with a longer shelf life.
Analysis of Core Components of IOBPRO® Postbiotics
IOBPRO® postbiotic soybean powder produced through segmented solid-state fermentation of probioticsFor example, using Lactobacillus rhamnosus IOB413 modern solid-state fermentation technology, the fermented soybeans are dried and crushed at low temperatures to create an ecological food containing fermentation substrates and postbiotics. Its main components include genistein, soybean isoflavones, soybean peptides, daidzein, amino nitrogen, etc. The types of postbiotics are very diverse, and the components are quite complex. The above-listed components are those that have been analyzed and detected in the product and are representative.