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Leading the 'Benefit' with Innovation | Yashili's True Flavor, I am the Post-'Qi' Talent, a Collision and Combination of Innovation and Tradition.
Currently, as people's quality of life continues to improve and the concepts of nutritional intervention and healthy diet become increasingly prominent, the functions of traditional goji berry juice and related beverages are no longer limited to traditional health care and sensory enjoyment. Instead, they focus more on beauty enhancement, nutritional supplementation, and immune boosting. Recently, Yashili Zhengwei launched a new product - I am the 'Post-Goji' Star Collagen Peptide Pomegranate Goji Drink, which specially adds new food ingredient sodium hyaluronate (hyaluronic acid), collagen peptides andprobiotic segmented solid-state fermented postbiotic powder, leading the 'benefit' innovation, playing with 'new' styles of traditional goji berry juice beverages, triggering a new wave of consumer enthusiasm.
This product is also the first female beauty and skincare product launched after Yashili's nutrition division reached a deep strategic cooperation agreement withTianjin Chuangyuan Biotechnology Co., Ltd..

With the rapid innovation of consumer concepts and the iteration of mainstream consumer groups, consumers' functional requirements for health foods are becoming increasingly diversified. The demand for high quality, high added value, and high nutrition is becoming more prominent. As a traditional dairy enterprise, Yashili has been striving to establish its position in the health and wellness food market in recent years, mainly guided by traditional nutritional health foods, focusing on product innovation and brand building. However, with the intensifying competition in the dairy sector in recent years, nutritional health products have gradually emerged as a new trend. Chuangyuan Biotechnology, as a biotechnology company specializing in special diets, health ecological foods, and micro-ecological preparations, has been deeply engaged in the research fields of intestinal health, micro-ecological preparations, probiotics, prebiotics, and postbiotics for over 30 years, based on internationally advanced segmented solid-state fermentation technology of various probiotics. The potential for cooperation between the two parties is enormous, which also explains why Yashili and Chuangyuan Biotechnology have reached a high consensus on cooperation in one-stop micro-ecological health nutritional intervention solutions.
Chuangyuan Biotechnology, standing at the forefront of the intestinal micro-ecological health industry, has begun to gradually transform from a product-oriented enterprise to a full-platform enterprise that provides one-stop micro-ecological health nutritional intervention solutions. In the future, we will rely on a complete product development platform and a comprehensive marketing network, dedicated to providing customers with diversified product solutions across the entire supply chain.

Chuangyuan Biotechnology, Yashili, Tianjin Chuangyuan Biotechnology Co., Ltd., collagen, hyaluronic acid, sodium hyaluronate
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